Seeing the world is your mind.

MAY NEWSLETTERHASSELBLAD X STOCKHOLM OPEN BJÖRN CEDER ARTISTICALLY CAPTURES TENNIS AGAINST CORONA FUNDRAISERBjörn Ceder, Swedish photographer and creative director, was selected to document Tennis Against Corona, an aid initiative to support those strongly affected by the pandemic organized by Stockholm Open, the world’s oldest Association of Tennis Professional’s indoor tournament. On 10 May 20..

DECEMBER NEWSLETTERX1D II AND PHOCUS MOBILE 2 TAKING THE HASSELBLAD WORKFLOW ON THE GO Supported on X1D II, the new Phocus Mobile 2 takes the image editing process to a new, portable level. Currently available on iPad Pro and iPad Air (2019) models, it enables the traveling or studio photographer to have a quicker, more seamless workflow. Take medium format further with the X1D II and Phocus Mob..

JANUARY NEWSLETTERROMAN JEHANNO CAPTURING CRAFTSMANSHIP IN JAPANA master whisky blender working at the base of Mt. Fuji, a traditional Noh mask maker, and a bamboo basket weaver living in a mountain forest are a just a few of the talented artisans that French photographer Roman Jehanno met on his photographic journey through Japan using the H6D-100c. Using beautifully balanced lighting, Roman ha..

NOVEMBER NEWSLETTERAUSTIN MANN CHASING LIGHT WITH THE XCD 4/21Travel photographer Austin Mann’s philosophy is “chase light,” and that he did, all the way to the beautiful landscapes of Glacier National Park in western Montana. Using the X1D-50c, Austin took the XCD 21mm, Hasselblad’s widest lens ever, to capture just the right perspectives that created a strong sense of the tranquility found wit..

JUNE NEWSLETTERTHE EARLY HASSELBLAD HK-7 SHOT WITH THE H6D-400C MSThe Hasselblad legacy starts in 1941 and now comes full circle as one of the few remaining Ross HK-7 aerial cameras, one of the company’s first developments, is photographed with the H6D-400c Multi Shot – the latest ultra-high-resolution camera system. Read the full story with high-resolution images of the HK-7 here. TRIPOD MOUNT ..