Seeing the world is your mind.

JANUARY NEWSLETTERGAVIN GOODMAN THE POWERFUL SIMPLICITY OF SYMMETRYA limited tonal palette and simple yet sharp props combined for a superb photoshoot with a focus on form, colour, and symmetry for South African photographer Gavin Goodman and his team. Taken on the XCD 90mm and X1D II 50C, the final results beautifully illustrate the richness of the shoot’s colours and tones and the power of the..

NOVEMBER NEWSLETTERSEAN CONBOY CAPTURING ARCHITECTURAL GRANDEUR WITH THE XH CONVERTER 0,8Sean Conboy put the XH Converter 0,8 to the architectural test, photographing the exquisite interior of the Winter Gardens Blackpool in England. Combining it with the HCD 24mm on the X1D II 50C, the Converter allowed for the H System lens to achieve an extremely wide-angle 19mm focal length, letting him capt..

OCTOBER NEWSLETTERDINO KUŽNIK THE SOLITUDE OF THE AMERICAN WESTWith an affinity for photographing the American West, Slovenian creative Dino Kužnik embarked on a two-week road trip across Colorado, Utah, Arizona and New Mexico after months of lockdown in his New York home base. Used to shooting on medium format film, Dino opted for digital medium format using the X1D II 50C and XCD 45 and 90 Len..

SEPTEMBER NEWSLETTERADAM WEIST ADVENTURING THROUGH THE SUBTROPICAL RAINFORESTS AND ACTIVE VOLCANOES OF NEW ZEALANDAs the world turned upside down for many in March 2020, Los Angeles-based photographer Adam Weist found himself removed from it all on the other side of the world in the middle of New Zealand’s magical scenery. Shooting with the X1D II 50C in wild conditions ranging from the middle o..

AUGUST NEWSLETTER907X 50C NOW AVAILABLE OUR LEGACY, YOUR FUTUREWith the CFV II 50C digital back and the 907X camera body, Hasselblad’s photographic history is connected in one system. Bridge the past and the present with the modernized CFV II 50C attached to a classic Hasselblad V System camera. Merge the CFV II 50C with the 907X to create a whole new combination that enables shooting with a var..

JULY NEWSLETTERSVEN BAUM CINEMATICALLY DOCUMENTING NEWBORN LIFE WITH THE XV ADAPTERFor over eight months, self-taught photojournalist Sven Baum has been documenting the life of his first newborn daughter, Romy. Steering away from posed, stiff baby portraits, Sven uses the X1D, various XCD lenses, and the XV Adapter with Carl Zeiss Planar 80mm and Distagon 50mm lenses and a 21mm extension tube to..

JUNE NEWSLETTERHASSELBLAD X AQUATECH REFLEX WATER HOUSING FOR THE HASSELBLAD X1D II 50CThe reaches of Hasselblad cameras now go further and deeper with its collaboration with AquaTech in their new REFLEX Water Housing. Weighing 1.6kg (3.52 lbs), waterproof down to 10 meters (33ft) and allowing access to all XCD lenses, the highly portable AquaTech REFLEX Water Housing for the Hasselblad X1D II 5..

FEBRUARY NEWSLETTERROMAN JEHANNO PERUVIAN PORTRAITS Finding himself amidst the most incredible craftspeople from Lima to Cusco to Puno, Roman Jehanno traveled across Peru to capture stunning portraits of various artisans, farmers, bakers, and more. Roman’s Peruvian portraits captured with the H6D-100c help to preserve and spread cultural awareness about the lives and work of so many talented, hi..

NOVEMBER NEWSLETTER© TERRY O'NEILL / ICONIC IMAGESTERRY O'NEILL CAPTURING THE BEATLES, BOWIE AND MORE ICONIC FACES OF THE SIXTIES As the celebrity photographer of the 1960s and 70s, Terry O'Neill photographed them all, from Audrey Hepburn to Brigitte Bardot to Frank Sinatra – and that's just the tip of the iceberg. Capturing these figures with his Hasselblad 500CM, his images have stood the test..

SEPTEMBER NEWSLETTERTOBIAS HÄGG ABOVE STOCKHOLM Usually shooting aerial imagery with his feet planted on the ground, Tobias Hägg (Airpixels) traded in his drone for a helicopter ride over Stockholm to get a change of perspective. Capturing the cityscape of the Swedish capital during golden hour, Tobias’ imagery takes us on a journey from above, between Swedish homes and golden-topped trees neatl..