Seeing the world is your mind.

AUGUST NEWSLETTER907X 50C NOW AVAILABLE OUR LEGACY, YOUR FUTUREWith the CFV II 50C digital back and the 907X camera body, Hasselblad’s photographic history is connected in one system. Bridge the past and the present with the modernized CFV II 50C attached to a classic Hasselblad V System camera. Merge the CFV II 50C with the 907X to create a whole new combination that enables shooting with a var..

MAY NEWSLETTERHASSELBLAD X STOCKHOLM OPEN BJÖRN CEDER ARTISTICALLY CAPTURES TENNIS AGAINST CORONA FUNDRAISERBjörn Ceder, Swedish photographer and creative director, was selected to document Tennis Against Corona, an aid initiative to support those strongly affected by the pandemic organized by Stockholm Open, the world’s oldest Association of Tennis Professional’s indoor tournament. On 10 May 20..

APRIL NEWSLETTERINSPIRED WITH HASSELBLAD It’s more important now than ever before to keep up our creative spirit and remain connected through our common love of photography. We are faced with the added challenge of being isolated, so for many of us, our living rooms have become our studios. Learn more about #InspiredWithHasselblad for a chance to be featured on our channels here. PÅL HANSEN'S HO..

FEBRUARY NEWSLETTERROMAN JEHANNO PERUVIAN PORTRAITS Finding himself amidst the most incredible craftspeople from Lima to Cusco to Puno, Roman Jehanno traveled across Peru to capture stunning portraits of various artisans, farmers, bakers, and more. Roman’s Peruvian portraits captured with the H6D-100c help to preserve and spread cultural awareness about the lives and work of so many talented, hi..

JANUARY NEWSLETTERSILENT STREET PORTRAITS WITH THE XCD 45P UK photographer Tom Oldham was one of the first in the world to put the new XCD 45P lens, the world’s lightest digital medium format autofocus lens on the market today, to the test in the low winter light of London. Its compact design and nearly silent shutter coupled with the X1D II made for an ideal combination for shooting street port..

DECEMBER NEWSLETTERX1D II AND PHOCUS MOBILE 2 TAKING THE HASSELBLAD WORKFLOW ON THE GO Supported on X1D II, the new Phocus Mobile 2 takes the image editing process to a new, portable level. Currently available on iPad Pro and iPad Air (2019) models, it enables the traveling or studio photographer to have a quicker, more seamless workflow. Take medium format further with the X1D II and Phocus Mob..

MAY NEWSLETTERCHIARA ZONCA EXPLORING BEAUTIFUL ODDITIES OF THE DESERTExploring the far reaches of Earth, Canada-based photographer Chiara Zonca’s desire to document landscapes and textural dimensions led her to the deserts of North and South America to explore their silent beauty with the Hasselblad 500C and the X1D-50c. See more of her images here.CERTIFIED PRE-OWNED X1D CAMERAS AT A REMARKABLE..

APRIL NEWSLETTERHOW DO YOU C ME NOW? BROCK ELBANKOver a span of 33 months, British photographer Brock Elbank photographed 30 individuals with Congenital Melanocytic Naevus (CMN), an extremely rare birthmark that can cover up to 80% of the body. Shot with his Hasselblad H4D-60, Brock’s body-positive portrait series raises awareness on a skin condition that less than 1% of the world’s population i..

MARCH NEWSLETTERWe are proud to announce that the XCD 1,9/80, Hasselblad's fastest lens ever, was awarded the UK Photography News "Medium Format Lens of 2018" award earlier this month. Learn more about Hasselblad's fastest lens ever here.BATTERY CHARGING HUB FOR X SYSTEMThe Hasselblad Battery Charging Hub for the X1D-50c contains dual slots that support the simultaneous charging of two batteries..

FEBRUARY NEWSLETTERHERRING & HERRING BEHOLDPhotography duo Herring & Herring celebrate beauty in their magazine’s fifth issue, BEHOLD. Capturing a total of 22 subjects with the H6D-100c, including Wiz Khalifa, Adam Pearson, Winnie Harlow, Roxy Edwards, and Melanie Gaydos, they create a juxtaposition of differing beauty ideals found within a variety of visually-centered industries, including film..