Seeing the world is your mind.

JANUARY NEWSLETTERGAVIN GOODMAN THE POWERFUL SIMPLICITY OF SYMMETRYA limited tonal palette and simple yet sharp props combined for a superb photoshoot with a focus on form, colour, and symmetry for South African photographer Gavin Goodman and his team. Taken on the XCD 90mm and X1D II 50C, the final results beautifully illustrate the richness of the shoot’s colours and tones and the power of the..

SEPTEMBER NEWSLETTERADAM WEIST ADVENTURING THROUGH THE SUBTROPICAL RAINFORESTS AND ACTIVE VOLCANOES OF NEW ZEALANDAs the world turned upside down for many in March 2020, Los Angeles-based photographer Adam Weist found himself removed from it all on the other side of the world in the middle of New Zealand’s magical scenery. Shooting with the X1D II 50C in wild conditions ranging from the middle o..

AUGUST NEWSLETTER907X 50C NOW AVAILABLE OUR LEGACY, YOUR FUTUREWith the CFV II 50C digital back and the 907X camera body, Hasselblad’s photographic history is connected in one system. Bridge the past and the present with the modernized CFV II 50C attached to a classic Hasselblad V System camera. Merge the CFV II 50C with the 907X to create a whole new combination that enables shooting with a var..

JANUARY NEWSLETTERSILENT STREET PORTRAITS WITH THE XCD 45P UK photographer Tom Oldham was one of the first in the world to put the new XCD 45P lens, the world’s lightest digital medium format autofocus lens on the market today, to the test in the low winter light of London. Its compact design and nearly silent shutter coupled with the X1D II made for an ideal combination for shooting street port..

OCTOBER NEWSLETTERCHRIS GUNN DOCUMENTING NASA'S WORK ON PLANET EARTH Blending science and tech with an abstract touch, NASA contract photographer Chris Gunn has been the lead photographer on documenting the construction of the James Webb Space Telescope since 2009. Taking inspiration from engineering drawings, renderings, and science fiction films, Chris plays with light to separate his work fro..

JULY NEWSLETTER907X SPECIAL EDITION ON THE MOON SINCE 1969Commemorating the 50th anniversary of the historic Apollo 11 moon landing, Hasselblad proudly celebrates its impact in space exploration, and even more so, the cameras that documented the historical moment of the first humans on the Moon. In honour of this momentous occasion, Hasselblad launches the limited 907X Special Edition, which inc..

MAY NEWSLETTERCHIARA ZONCA EXPLORING BEAUTIFUL ODDITIES OF THE DESERTExploring the far reaches of Earth, Canada-based photographer Chiara Zonca’s desire to document landscapes and textural dimensions led her to the deserts of North and South America to explore their silent beauty with the Hasselblad 500C and the X1D-50c. See more of her images here.CERTIFIED PRE-OWNED X1D CAMERAS AT A REMARKABLE..

SEPTEMBER NEWSLETTER2018 HASSELBLAD MASTERS NEW IMAGES FROM VOLUME 6: INNOVATEUpon receiving the prestigious Hasselblad Master title, the winners were assigned a challenge to create images using a Hasselblad medium format camera and the theme, "innovate." The stunning results include sublime pastel landscapes of the Southwestern United States, fine art scenes set against stark Slovak architectur..