Seeing the world is your mind.

APRIL NEWSLETTERHOW DO YOU C ME NOW? BROCK ELBANKOver a span of 33 months, British photographer Brock Elbank photographed 30 individuals with Congenital Melanocytic Naevus (CMN), an extremely rare birthmark that can cover up to 80% of the body. Shot with his Hasselblad H4D-60, Brock’s body-positive portrait series raises awareness on a skin condition that less than 1% of the world’s population i..

MARCH NEWSLETTERWe are proud to announce that the XCD 1,9/80, Hasselblad's fastest lens ever, was awarded the UK Photography News "Medium Format Lens of 2018" award earlier this month. Learn more about Hasselblad's fastest lens ever here.BATTERY CHARGING HUB FOR X SYSTEMThe Hasselblad Battery Charging Hub for the X1D-50c contains dual slots that support the simultaneous charging of two batteries..

FEBRUARY NEWSLETTERHERRING & HERRING BEHOLDPhotography duo Herring & Herring celebrate beauty in their magazine’s fifth issue, BEHOLD. Capturing a total of 22 subjects with the H6D-100c, including Wiz Khalifa, Adam Pearson, Winnie Harlow, Roxy Edwards, and Melanie Gaydos, they create a juxtaposition of differing beauty ideals found within a variety of visually-centered industries, including film..

JANUARY NEWSLETTERROMAN JEHANNO CAPTURING CRAFTSMANSHIP IN JAPANA master whisky blender working at the base of Mt. Fuji, a traditional Noh mask maker, and a bamboo basket weaver living in a mountain forest are a just a few of the talented artisans that French photographer Roman Jehanno met on his photographic journey through Japan using the H6D-100c. Using beautifully balanced lighting, Roman ha..

GABRIEL ISAK BLACK AND BLUE DIMENSIONSCombining surrealistic and melancholic states, Swedish fine art photographer Gabriel Isak delves deep into the inner world of dreams and psychology with faceless figures and cold Scandinavian colour palettes. Using the X1D-50c and both the XCD 3,5/30 and XCD 3,5/45 Lenses, Gabriel features himself in an eerie, low-lit environment to portray a painterly scene..

DECEMBER NEWSLETTERPHOCUS 3.4 UPDATEThe latest Phocus update offers an even richer post-production experience, including enhanced Clarity, Shadow Fill and Highlight Recovery, additional Adjustment Layer tools, a new Detail slider, and an Expanded Live View Aperture Option. Learn more here. VERSAILLES WITH SIX HASSELBLAD CAMERASNorwegian-born photographer Julie-Christine Krøvel began a photograph..

NOVEMBER NEWSLETTERAUSTIN MANN CHASING LIGHT WITH THE XCD 4/21Travel photographer Austin Mann’s philosophy is “chase light,” and that he did, all the way to the beautiful landscapes of Glacier National Park in western Montana. Using the X1D-50c, Austin took the XCD 21mm, Hasselblad’s widest lens ever, to capture just the right perspectives that created a strong sense of the tranquility found wit..

SEPTEMBER NEWSLETTER2018 HASSELBLAD MASTERS NEW IMAGES FROM VOLUME 6: INNOVATEUpon receiving the prestigious Hasselblad Master title, the winners were assigned a challenge to create images using a Hasselblad medium format camera and the theme, "innovate." The stunning results include sublime pastel landscapes of the Southwestern United States, fine art scenes set against stark Slovak architectur..

AUGUST NEWSLETTERTOM OLDHAM THE LAST OF THE CROONERS In Tom Oldham's latest series, The Last of the Crooners, Tom features a group of jazz musicians right at his local pub, The Palm Tree, in East London. Using his H6D-100c, The Last of the Crooners was recognized by the World Photography Awards as the winner of the portrait category in their 2018 competition. See Tom's stunning award-winning por..

JULY NEWSLETTERMEDIUM FORMAT ADVANTAGES VIDEOS BY KARL TAYLOR In a new set of comparative videos, photographer Karl Taylor shows the differences between 35mm format and medium format. As one of the best photographers in the business, Karl takes the viewer through clear explanations where he compares shooting with the Hasselblad H6D-100c and the leading 35mm format camera. Watch videos here. ATS ..