Seeing the world is your mind.

AUGUST NEWSLETTER907X 50C NOW AVAILABLE OUR LEGACY, YOUR FUTUREWith the CFV II 50C digital back and the 907X camera body, Hasselblad’s photographic history is connected in one system. Bridge the past and the present with the modernized CFV II 50C attached to a classic Hasselblad V System camera. Merge the CFV II 50C with the 907X to create a whole new combination that enables shooting with a var..

JULY NEWSLETTER907X SPECIAL EDITION ON THE MOON SINCE 1969Commemorating the 50th anniversary of the historic Apollo 11 moon landing, Hasselblad proudly celebrates its impact in space exploration, and even more so, the cameras that documented the historical moment of the first humans on the Moon. In honour of this momentous occasion, Hasselblad launches the limited 907X Special Edition, which inc..

JUNE NEWSLETTERX1D II 50C COMPACT. POWERFUL. ENHANCED.Packed into the award-winning design of the first generation, the X1D II 50C continues to keep medium format photography portable. Its upgraded electronic platform includes an enlarged 3.6-inch touch display and an enhanced EVF, a faster live view refresh rate, and an intuitive and even quicker user interface control. Check out our newest med..