Hasselblad Newsletter - AUGUST 27, 2020

AUGUST NEWSLETTER 907X 50C NOW AVAILABLE OUR LEGACY, YOUR FUTURE With the CFV II 50C digital back and the 907X camera body, Hasselblad’s photographic history is connected in one system. Bridge the past and the present with the modernized CFV II 50C attached to a classic Hasselblad V System camera. Merge the CFV II 50C with the 907X to create a whole new combination that enables shooting with a variety of Hasselblad optics, ranging from the V System to our modern XCD Lenses. Learn more here. 907X 50C ACCESSORIES 907X CONTROL GRIP   The 907X Control Grip brings the most crucial functions right to the photographer’s fingertips, including quick adjustment of aperture, shutter speed, and fast AF point selection via the joystick control. Learn more and purchase here. 907X OPTICAL VIEWFINDER The 907X Optical Viewfinder (OVF) enables simple eye level shooting with a wide field of view and markings for XCD 21, 30 and 45mm and a center cross for an autofocus point. Learn more and purchase here. WEBINAR: THE INS AND OUTS OF THE NEW 907X 50C Watch an overview of the Hasselblad 907X 50C Mirrorless Medium Format Digital Camera and Phocus Mobile 2, now for iPhone and iPad, on Hasselblad's YouTube channel here. NEW HASSELBLAD AMBASSADORS ANN DEVÍS AND DANIEL RUEDA Recognised for their humorous imagery, hand-made props, perfectly executed poses and interaction with architecture, Anna Devís and Daniel Rueda are the latest addition to the Hasselblad Ambassadors. Learn more about them here. PHOCUS MOBILE 2 FOR IPHONE   Complementing the portability of Hasselblad’s mirrorless medium format cameras, the power of Phocus Mobile 2 now expands to the palm of your hand with iPhone connectivity. Learn more and download here. FIRMWARE UPDATE 1.3.0 ADDS LIVE VIEW TO PHOCUS MOBILE 2 FOR IPAD   Firmware Update 1.3.0 for X1D II 50C, 907X Special Edition and 907X 50C adds Live View functionality to Phocus Mobile 2 for iPad. Giving even more camera control on Phocus Mobile 2, photographers can connect wirelessly or tethered to their iPad to view a live image on the larger screen. Learn more and update on My Hasselblad here. UPCOMING WEBINARS FOCUS BRACKETING TODAY, 27 AUGUST 10AM EDT / 15.00 BST / 16.00 CEST This live webinar will provide an introduction to Focus Bracketing and why and how to use it, including a pre-recorded demo shoot and software tutorials. Join us today and sign up here! INTERVIEW WITH KARL TAYLOR WEDNESDAY, 16 SEPTEMBER 10AM EDT / 15.00 BST / 16.00 CEST During this webinar we'll be chatting with Hasselblad Ambassador Karl Taylor about his career, how he built himself up to where he is today, his motivations and inspirations, as well as looking at some of his recent projects. Sign up here. 1-ON-1 VIRTUAL DEMOS   Looking to learn more about the X1D II 50C? Have a question about how medium format imaging can elevate your photography? Meet with a Hasselblad representative 1-on-1 with remote demo sessions of the X1D II 50C by booking here. INSTAGRAM FEATURES GIAN PAUL LOZZA Hasselblad Ambassador Gian Paul Lozza is highly regarded for his sports photography. Using the H6D-100C, Gian Paul captures Swiss athlete Kariem Hussein mid-jump. ALI RAJABI Hasselblad Master Ali Rajabi captures the streets of New York City with the X1D and XCD 45, using shadows and darkness to isolate figures on busy streets.