Seeing the world is your mind.

JULY NEWSLETTERSVEN BAUM CINEMATICALLY DOCUMENTING NEWBORN LIFE WITH THE XV ADAPTERFor over eight months, self-taught photojournalist Sven Baum has been documenting the life of his first newborn daughter, Romy. Steering away from posed, stiff baby portraits, Sven uses the X1D, various XCD lenses, and the XV Adapter with Carl Zeiss Planar 80mm and Distagon 50mm lenses and a 21mm extension tube to..

DECEMBER NEWSLETTERX1D II AND PHOCUS MOBILE 2 TAKING THE HASSELBLAD WORKFLOW ON THE GO Supported on X1D II, the new Phocus Mobile 2 takes the image editing process to a new, portable level. Currently available on iPad Pro and iPad Air (2019) models, it enables the traveling or studio photographer to have a quicker, more seamless workflow. Take medium format further with the X1D II and Phocus Mob..