Hasselblad Newsletter - JULY 31, 2020

JULY NEWSLETTER SVEN BAUM CINEMATICALLY DOCUMENTING NEWBORN LIFE WITH THE XV ADAPTER For over eight months, self-taught photojournalist Sven Baum has been documenting the life of his first newborn daughter, Romy. Steering away from posed, stiff baby portraits, Sven uses the X1D, various XCD lenses, and the XV Adapter with Carl Zeiss Planar 80mm and Distagon 50mm lenses and a 21mm extension tube to capture cinematically cut and color graded imagery that tells an honest story about growing. See the full interview and more images here. FIRMWARE 1.3.0 FOR X1D II 50C AND 907X SPECIAL EDITION Firmware 1.3.0 adds new updates to X1D II 50C and 907X Special Edition, including the ability to set ISO and white balance in camera live view, faster battery charging, and compatibility for 907X Special Edition's new accessories, Control Grip and Optical Viewfinder. Download here. 907X SPECIAL EDITION NEW ACCESSORIES 907X SPECIAL EDITION CONTROL GRIP   The 907X Special Edition Control Grip brings the most crucial functions right to the photographer’s fingertips, including quick adjustment of aperture, shutter speed, and fast AF point selection via the joystick control. Learn more and purchase here. 907X SPECIAL EDITION OPTICAL VIEWFINDER The 907X Special Edition Optical Viewfinder (OVF) enables simple eye level shooting with a wide field of view and markings for XCD 21, 30 and 45mm and a center cross for an autofocus point. Learn more and purchase here. RE-WATCH ARTIST TALK WITH HASSELBLAD AMBASSADOR   Watch the webinar with our newest ambassador Klaus Thymann here. CERTIFIED PRE-OWNED X SYSTEM CAMERAS AT A REMARKABLE PRICE Don’t miss a unique opportunity to invest in the X System. As we refresh cameras that have been used for demonstration purposes, we are able to offer you an immense savings through our Certified Pre-Owned program. These products still meet Hasselblad’s rigorous quality control standards and include a six-month factory warranty. See some of our offers here. 1-ON-1 VIRTUAL DEMOS   Looking to learn more about our cameras and lenses? Have a question about how medium format imaging can elevate your photography? Meet with a Hasselblad representative 1-on-1 with remote demo sessions by booking here. INSTAGRAM FEATURES CLARISSA BONET Clarissa Bonet uses the X1D in her urban surroundings to capture unique encounters between strangers or the space formed between people and the architecture that towers above. BART KUYKENS Bart Kuykens is a true analogue photographer at heart. His celebrity and portrait photography is best described as edgy, dark, rough, a little bit dirty, but often with a playful touch. Pictured: Jay Leno.