Seeing the world is your mind.

SEPTEMBER NEWSLETTERADAM WEIST ADVENTURING THROUGH THE SUBTROPICAL RAINFORESTS AND ACTIVE VOLCANOES OF NEW ZEALANDAs the world turned upside down for many in March 2020, Los Angeles-based photographer Adam Weist found himself removed from it all on the other side of the world in the middle of New Zealand’s magical scenery. Shooting with the X1D II 50C in wild conditions ranging from the middle o..

AUGUST NEWSLETTER907X 50C NOW AVAILABLE OUR LEGACY, YOUR FUTUREWith the CFV II 50C digital back and the 907X camera body, Hasselblad’s photographic history is connected in one system. Bridge the past and the present with the modernized CFV II 50C attached to a classic Hasselblad V System camera. Merge the CFV II 50C with the 907X to create a whole new combination that enables shooting with a var..

FEBRUARY NEWSLETTERROMAN JEHANNO PERUVIAN PORTRAITS Finding himself amidst the most incredible craftspeople from Lima to Cusco to Puno, Roman Jehanno traveled across Peru to capture stunning portraits of various artisans, farmers, bakers, and more. Roman’s Peruvian portraits captured with the H6D-100c help to preserve and spread cultural awareness about the lives and work of so many talented, hi..

MARCH NEWSLETTERWe are proud to announce that the XCD 1,9/80, Hasselblad's fastest lens ever, was awarded the UK Photography News "Medium Format Lens of 2018" award earlier this month. Learn more about Hasselblad's fastest lens ever here.BATTERY CHARGING HUB FOR X SYSTEMThe Hasselblad Battery Charging Hub for the X1D-50c contains dual slots that support the simultaneous charging of two batteries..

JULY NEWSLETTERMEDIUM FORMAT ADVANTAGES VIDEOS BY KARL TAYLOR In a new set of comparative videos, photographer Karl Taylor shows the differences between 35mm format and medium format. As one of the best photographers in the business, Karl takes the viewer through clear explanations where he compares shooting with the Hasselblad H6D-100c and the leading 35mm format camera. Watch videos here. ATS ..