Seeing the world is your mind.

AUGUST NEWSLETTER907X 50C NOW AVAILABLE OUR LEGACY, YOUR FUTUREWith the CFV II 50C digital back and the 907X camera body, Hasselblad’s photographic history is connected in one system. Bridge the past and the present with the modernized CFV II 50C attached to a classic Hasselblad V System camera. Merge the CFV II 50C with the 907X to create a whole new combination that enables shooting with a var..

FEBRUARY NEWSLETTERROMAN JEHANNO PERUVIAN PORTRAITS Finding himself amidst the most incredible craftspeople from Lima to Cusco to Puno, Roman Jehanno traveled across Peru to capture stunning portraits of various artisans, farmers, bakers, and more. Roman’s Peruvian portraits captured with the H6D-100c help to preserve and spread cultural awareness about the lives and work of so many talented, hi..

DECEMBER NEWSLETTERX1D II AND PHOCUS MOBILE 2 TAKING THE HASSELBLAD WORKFLOW ON THE GO Supported on X1D II, the new Phocus Mobile 2 takes the image editing process to a new, portable level. Currently available on iPad Pro and iPad Air (2019) models, it enables the traveling or studio photographer to have a quicker, more seamless workflow. Take medium format further with the X1D II and Phocus Mob..

JUNE NEWSLETTERX1D II 50C COMPACT. POWERFUL. ENHANCED.Packed into the award-winning design of the first generation, the X1D II 50C continues to keep medium format photography portable. Its upgraded electronic platform includes an enlarged 3.6-inch touch display and an enhanced EVF, a faster live view refresh rate, and an intuitive and even quicker user interface control. Check out our newest med..