Seeing the world is your mind.

NOVEMBER NEWSLETTERSEAN CONBOY CAPTURING ARCHITECTURAL GRANDEUR WITH THE XH CONVERTER 0,8Sean Conboy put the XH Converter 0,8 to the architectural test, photographing the exquisite interior of the Winter Gardens Blackpool in England. Combining it with the HCD 24mm on the X1D II 50C, the Converter allowed for the H System lens to achieve an extremely wide-angle 19mm focal length, letting him capt..

AUGUST NEWSLETTER907X 50C NOW AVAILABLE OUR LEGACY, YOUR FUTUREWith the CFV II 50C digital back and the 907X camera body, Hasselblad’s photographic history is connected in one system. Bridge the past and the present with the modernized CFV II 50C attached to a classic Hasselblad V System camera. Merge the CFV II 50C with the 907X to create a whole new combination that enables shooting with a var..

JULY NEWSLETTERSVEN BAUM CINEMATICALLY DOCUMENTING NEWBORN LIFE WITH THE XV ADAPTERFor over eight months, self-taught photojournalist Sven Baum has been documenting the life of his first newborn daughter, Romy. Steering away from posed, stiff baby portraits, Sven uses the X1D, various XCD lenses, and the XV Adapter with Carl Zeiss Planar 80mm and Distagon 50mm lenses and a 21mm extension tube to..

JUNE NEWSLETTERHASSELBLAD X AQUATECH REFLEX WATER HOUSING FOR THE HASSELBLAD X1D II 50CThe reaches of Hasselblad cameras now go further and deeper with its collaboration with AquaTech in their new REFLEX Water Housing. Weighing 1.6kg (3.52 lbs), waterproof down to 10 meters (33ft) and allowing access to all XCD lenses, the highly portable AquaTech REFLEX Water Housing for the Hasselblad X1D II 5..

DECEMBER NEWSLETTERX1D II AND PHOCUS MOBILE 2 TAKING THE HASSELBLAD WORKFLOW ON THE GO Supported on X1D II, the new Phocus Mobile 2 takes the image editing process to a new, portable level. Currently available on iPad Pro and iPad Air (2019) models, it enables the traveling or studio photographer to have a quicker, more seamless workflow. Take medium format further with the X1D II and Phocus Mob..

JULY NEWSLETTER907X SPECIAL EDITION ON THE MOON SINCE 1969Commemorating the 50th anniversary of the historic Apollo 11 moon landing, Hasselblad proudly celebrates its impact in space exploration, and even more so, the cameras that documented the historical moment of the first humans on the Moon. In honour of this momentous occasion, Hasselblad launches the limited 907X Special Edition, which inc..

JUNE NEWSLETTERX1D II 50C COMPACT. POWERFUL. ENHANCED.Packed into the award-winning design of the first generation, the X1D II 50C continues to keep medium format photography portable. Its upgraded electronic platform includes an enlarged 3.6-inch touch display and an enhanced EVF, a faster live view refresh rate, and an intuitive and even quicker user interface control. Check out our newest med..