Seeing the world is your mind.

JANUARY NEWSLETTERGAVIN GOODMAN THE POWERFUL SIMPLICITY OF SYMMETRYA limited tonal palette and simple yet sharp props combined for a superb photoshoot with a focus on form, colour, and symmetry for South African photographer Gavin Goodman and his team. Taken on the XCD 90mm and X1D II 50C, the final results beautifully illustrate the richness of the shoot’s colours and tones and the power of the..

NOVEMBER NEWSLETTERSEAN CONBOY CAPTURING ARCHITECTURAL GRANDEUR WITH THE XH CONVERTER 0,8Sean Conboy put the XH Converter 0,8 to the architectural test, photographing the exquisite interior of the Winter Gardens Blackpool in England. Combining it with the HCD 24mm on the X1D II 50C, the Converter allowed for the H System lens to achieve an extremely wide-angle 19mm focal length, letting him capt..

OCTOBER NEWSLETTERDINO KUŽNIK THE SOLITUDE OF THE AMERICAN WESTWith an affinity for photographing the American West, Slovenian creative Dino Kužnik embarked on a two-week road trip across Colorado, Utah, Arizona and New Mexico after months of lockdown in his New York home base. Used to shooting on medium format film, Dino opted for digital medium format using the X1D II 50C and XCD 45 and 90 Len..

AUGUST NEWSLETTER907X 50C NOW AVAILABLE OUR LEGACY, YOUR FUTUREWith the CFV II 50C digital back and the 907X camera body, Hasselblad’s photographic history is connected in one system. Bridge the past and the present with the modernized CFV II 50C attached to a classic Hasselblad V System camera. Merge the CFV II 50C with the 907X to create a whole new combination that enables shooting with a var..

JULY NEWSLETTERSVEN BAUM CINEMATICALLY DOCUMENTING NEWBORN LIFE WITH THE XV ADAPTERFor over eight months, self-taught photojournalist Sven Baum has been documenting the life of his first newborn daughter, Romy. Steering away from posed, stiff baby portraits, Sven uses the X1D, various XCD lenses, and the XV Adapter with Carl Zeiss Planar 80mm and Distagon 50mm lenses and a 21mm extension tube to..

NOVEMBER NEWSLETTER© TERRY O'NEILL / ICONIC IMAGESTERRY O'NEILL CAPTURING THE BEATLES, BOWIE AND MORE ICONIC FACES OF THE SIXTIES As the celebrity photographer of the 1960s and 70s, Terry O'Neill photographed them all, from Audrey Hepburn to Brigitte Bardot to Frank Sinatra – and that's just the tip of the iceberg. Capturing these figures with his Hasselblad 500CM, his images have stood the test..

SEPTEMBER NEWSLETTERTOBIAS HÄGG ABOVE STOCKHOLM Usually shooting aerial imagery with his feet planted on the ground, Tobias Hägg (Airpixels) traded in his drone for a helicopter ride over Stockholm to get a change of perspective. Capturing the cityscape of the Swedish capital during golden hour, Tobias’ imagery takes us on a journey from above, between Swedish homes and golden-topped trees neatl..

AUGUST NEWSLETTERX1D II 50C AND XCD 45 THE PERFECT MEDIUM FORMAT STARTER KITComplement a purchase of the X1D II 50C with the XCD 45 lens through our special offer available now until 30 September 2019. A standard lens that should be part of any X1D II photographer’s kit, the moderate wide angle focal length of the XCD 45 provides a 35mm full frame equivalency, making it the perfect general purpo..