Hasselblad Newsletter - JANUARY 27, 2020

JANUARY NEWSLETTER SILENT STREET PORTRAITS WITH THE XCD 45P UK photographer Tom Oldham was one of the first in the world to put the new XCD 45P lens, the world’s lightest digital medium format autofocus lens on the market today, to the test in the low winter light of London. Its compact design and nearly silent shutter coupled with the X1D II made for an ideal combination for shooting street portraits, minimizing the feeling of a camera between the photographer and subject. Read the full story and see more portraits here. LIGHT ENOUGH FOR ANY ADVENTURE   The XCD 4/45P is the world’s lightest digital medium format autofocus lens on the market today. Discover more details about our newest lens here. Upcoming firmware will ensure compatibility for the XCD 45P with the X1D-50c. PINK A BOO A VISUAL GAME OF HIDE-AND-SEEK INSIDE LA MURALLA ROJA For three full days, Daniel Rueda and Anna Devís explored the pastel pink and blue walls of La Muralla Roja in Calpe, Spain. Within this magical structure, the duo staged a visual game of hide-and-seek, photographing only during sunrise or sunset in order to catch the same soft lighting for every image. In our interview with Daniel and Anna, they share their entire process behind the concept and execution of their project within the dreamlike maze. See the full story and the entire hide-and-seek visuals here. FREEZING DRAGONFLIES IN FLIGHT Using the H6D-100c and various HC lenses combined with a home-made laser system to trigger the flash, Ghislain Simard created elegant, painting-like images of dragonflies frozen in time. See more here. CERTIFIED PRE-OWNED H SYSTEM CAMERA OFFER Valid until 29 February, a limited number of H System Certified Pre-Owned (CPO) cameras, including the H5D-50c, H5D-200c MS, and H4D-200 MS, are offered at an even greater value with discounts up to 34%. All Hasselblad CPO cameras have been factory serviced and meet Hasselblad's rigorous CPO guidelines. Learn more about this limited offer here. XCD 45P TESTIMONIALS BEN THOMAS Portability while not sacrificing quality can be difficult to achieve. The Hasselblad 45P lens paired with the X1D II provides me an unrivaled quality and portability in one system. ISABELLA TABACCHI The main innovation is of course the compactness which makes the lens more portable, especially for photographers that like to walk around in nature or the city with their X1D paired with a light lens.