Thinking about getting an H6D-50c?

There has never been a better time to get your medium format DSLR

The H6D-50c is the latest generation of our integrated digital medium format camera system and has been painstakingly redesigned from the ground up to incorporate the very latest technologies. The tried and tested 50MP sensor has been further developed with an increased ISO range and performance in data throughput. With close to 14 stops of dynamic range, subtle details are rendered beautifully in crisp, breathtaking detail.
Read more about the offer here  ►
Take part in selecting the next Hasselblad Masters

Open for you to vote

This year’s competition featured 11 categories and received a record breaking 31,500 entries. The number of participating photographers has seen an increase of 175% this year compared to the last Masters Awards which took place in 2016. 
Hasselblad Masters are judged on their photographic ability, creativity, compositional skills, conceptual strength, and technique – and are acknowledged to have made a compelling contribution to the art of photography. Winners will be announced in January 2018.
Vote now!  ►

H6D Firmware update
Awaited update 1.19 is here
The H6D now supports V System lenses through the use of the CF Adapter and the update offers additional new functions to further customize the H6D experience.
Read more and download here ►
X1D Firmware update
An even more user friendly update
The X1D is now even more user friendly and customizable with a function to use the rear screen as a touch-pad to select AF point while viewing through the EVF.
Read more and download here ►
Dispatches from Land's End – In Iceland with the Hasselblad X1D
Photography is often the pursuit of something beyond the everyday, the commonplace. Even when capturing scenes that occur in our daily surroundings, we’re often trying to freeze a moment that may never happen again. Taking on the challenge of Iceland, an entirely new environment for him, professional photographer Ming Thein chose to pack the Hasselblad X1D Field kit.
Read full story and watch movie here ►

Get your hands on a Hasselblad | Request a Demo 
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