Seeing the world is your mind.

DECEMBER NEWSLETTERPHOCUS 3.4 UPDATEThe latest Phocus update offers an even richer post-production experience, including enhanced Clarity, Shadow Fill and Highlight Recovery, additional Adjustment Layer tools, a new Detail slider, and an Expanded Live View Aperture Option. Learn more here. VERSAILLES WITH SIX HASSELBLAD CAMERASNorwegian-born photographer Julie-Christine Krøvel began a photograph..

JULY NEWSLETTERMEDIUM FORMAT ADVANTAGES VIDEOS BY KARL TAYLOR In a new set of comparative videos, photographer Karl Taylor shows the differences between 35mm format and medium format. As one of the best photographers in the business, Karl takes the viewer through clear explanations where he compares shooting with the Hasselblad H6D-100c and the leading 35mm format camera. Watch videos here. ATS ..

MAY NEWSLETTERBROCK ELBANK THE NEW FRECKLES PORTRAITIn March of 2016, Brock Elbank photographed Daisy Trinder, the face of his series, Freckles. Two years later, Brock and Daisy reunite and create a stunning follow-up portrait. Read the whole story of the reunion between the two and the face behind the freckles here. OUR WIDEST LENS EVER XCD 21MM F/4 The XCD 21mm is the ultra wide-angle lens for..

Thinking about getting an H6D-50c?There has never been a better time to get your medium format DSLRThe H6D-50c is the latest generation of our integrated digital medium format camera system and has been painstakingly redesigned from the ground up to incorporate the very latest technologies. The tried and tested 50MP sensor has been further developed with an increased ISO range and performance in..